Yesterday was the pre-pre-launch of VWD’s project E-play. The new name of this project is uVme (you versus me). I was just looking at the new website, damn is it slow, maybe it’s because I work on a mac, I just can’t navigate on it. The website looks a bit better now but please remove those annoying success stories in the sidebar. I hate these success stories because they make the concept look like any other MLM concept. Statistical numbers tell us that the majority that will take part in any MLM concept will end up with nothing. Only a waist of time.

Another big question mark I have with MLM is the fact that when you’re product is good enough you don’t need others to share in your profit. The people who use your product will already spread the buzz because they like it. You don’t need a million resellers that all take a little piece of the pie.

But still, it’s part of their business plan and it doesn’t even look that bad. In some way it also makes sense to me, they’re creating an enormous buzz before the project is live. There already is a large number of enthusiasts promoting their business, before it’s even live. I’ve seen Adwords ads, banners on blogs, special websites about the project and so on. This will give them a good start when they go live.

I also like the fact that they use the power of social networks. Any 16 year old has like 200+ online friends these days. It’s easy to invite these friends for a game and make some money on it. I don’t know if it’s legal but I think a 16 year old wouldn’t care for that. I think their entire project will only succeed if they have enough people spreading the buzz, and they are going on the right way with that.

I had one person signing up from a previous post, to bad I didn’t get any feedback on the marketing plan. Again here’s the link to my personal uVme welcome page. Leave me a note if you sign up!