Introduction to Google Adwords auction system

// April 30th, 2009 // 1 Comment » // work

I often explain to people how the advertisement system from Google (Adwords) works and most people get the basics. If you pay a higher cost per click (CPC) you will get a higher position. Besides the CPC Google also uses the Quality score and this is where it gets more complicated. The Quality score is determined by the click through ratio (CTR), relevance and the landingpage you are linking to. Even for me this is something that can be hard to explain in a few minutes.

Below is a great video from Hal Varian (Chief Economist at Google) where he explains how both your max CPC bid and Quality score determine how much you pay for a click when advertising with Adwords. If you are interested in how Adwords works (and don’t know already) you definitely have to watch it!

Een terugblik op drie jaar professioneel online

// October 3rd, 2008 // 3 Comments » // work

Ik kreeg mijn eerste hyves krabbel op 19 januari 2005 van mijn zus. Destijds gebruikte ik internet voor school, msn, email en wat spelletjes. Ik wist niks van websites, zoekmachine marketing, optimalisatie of affiliate marketing. Enkele maanden later veranderde dit toen ik mijn eerste stage moest gaan lopen voor mijn studie commerciële economie.

In September 2005 starte ik bij DirectMovie, dat op loopafstand van mijn oudelijke huis was gevestigd. De combinatie van video en internet sprak me aan, al had ik geen idee wat me te wachten stond. In de maanden die volgde verdiepte ik mij in de vele fascetten van online marketing; bannering, seo, sea, affiliate marketing, linkbuilding, email marketing, analytics en een hoop meer. Het was voor mij een erg leerzame periode waarbij ik gefascineerd raakte door de mogelijkheden van online marketing. Ik bleef dan ook met veel plezier part-time werken bij DirectMovie, nadat mijn stage was afgelopen. (more…)

New website live hypothekencompleet.nl

// March 22nd, 2008 // No Comments » // work

We are working on a few projects and one of the websites just went live: check our new hypotheken website here (mortgages website).

Need some backlinks? Linkbuilding tip

// November 12th, 2007 // 1 Comment » // work

Links to your website are always important if you want to get high positions in the search result. You’re not allowed to buy links but there are other ways to get (legal) backlinks. Wiep just showed me a nice customized google search engine; CommentHunt. Use CommentHunt to find (high) pagerank blogs without nofollow tags.

P.S. Please don’t go spamming the blogs, only leave relevant comments!

Tomorrow a4uexpo 2007 London

// October 24th, 2007 // 3 Comments » // work

The next two days I’ll be in London to visit the Affiliate Marketing Conference & Exhibition:

The a4uexpo Conference programme will bring together world leaders in Affiliate Marketing, entrepreneurs, advertisers, publishers and key suppliers. The programme consists of over 40 high quality educational and interactive sessions over two days and includes sessions from Search Engine Strategies.

Send me an email if you want to meet during this event!