Paying more for AdWords then ever before

// August 12th, 2009 // 1 Comment » // work

Google changed their AdWords advertising program about two months ago with a new functionality called “extended broad match”. I was warned by several people that this would give me not-relevant clicks and views. I changed a few of my campaigns by including negatives and changing keywords to phrase and exact match, but I left some running as they where. I’ve been analyzing the data today and see a spending increase of up to 50% for some of the accounts… and guess what, the average conversion ratio dropped. My conclusion is that Google users get less relevant ads. Isn’t this something that contradicts with their policy and philosophy?

I’m now updating all my campaigns by adding negative keywords, changing broad to phrase/exact and changing the bids. If you have the same problem (speak Dutch) and are looking for more possible solutions, read “probleem van extended broad match (en 7 oplossingen)” on the TIM blog.