Types of marketing (old but fun)

// June 17th, 2007 // 2 Comments » // fun

1. You see a gorgeous girl at a party. You go up to her and say: ‘I am very rich. ‘Marry me!’ That’s Direct Marketing

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: ‘He’s very rich. ‘Marry him.’ That’s Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: ‘Hi, I’m very rich. ‘Marry me ‘. That’s Telemarketing

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say: ‘By the way, I’m rich. Will you ‘Marry Me?’ That’s Public Relations

5. You’re at a party and see gorgeous girl. She walks up to you and says: ‘You are very rich! ‘Can you marry ! me?’ That’s Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say: ‘I am very rich. Marry me!’ She gives you a nice hard slap on your face. That’s Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say: ‘I am very rich. Marry me!’ And she introduces you to her husband. That’s demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: ‘I’m rich. Will you marry me?’ and she goes with him. That’s competition eating into your market share

9. You see a gorgeous girl at a party. You go up to her and before you say: ‘I’m rich, Marry me!’ your wife arrives. That’s restriction for entering new markets.

Twitter Updates for 2007-06-13

// June 13th, 2007 // No Comments » // photolog

• @bakkel De volgende lessen komen er aan!

How to make your own blog; the domain

// June 13th, 2007 // 2 Comments » // wordpress

In the past few months a lot of people have asked me to build them a blog. I wish I could help everyone but I don’t have time for this. That’s why I am going to write a manual how to make your own customized blog.

First you have to choose between hosting the domain yourself or using a free blogging service. Because there are limitations on customization when you are using a free blogging service I recommend to host it yourself. If you really don’t know anything about the Internet I would suggest taking a free service like wordpress.com or blogger.com. Do the same if you don’t want to spend much time in building your blog.

If you want to host it yourself you have to look for a good domain, this can be really hard. There are three main strategies in choosing a domain.

• Your own name (or a nickname): When you write stories about yourself, your expertise or your interests this is the easiest way to come up with a name. (e.g. pietervangils.com or polle.net)
• Using keywords: If you write about a specific topic you can use keywords that match these topics. The only hard part is that the most common words are already gone. (e.g. chinauncovered.com or marketingfacts.nl)
• A fantasy name: We live in the web 2.0 era so it’s also possible to just put some random (pronounceable) letters together and make a new word. (think of websites like flickr.com or zamzar.com). Read Seth Godin’s blog for more inspiration.

When you have your domain you need a hosting company (you can also register your domain at the hosting company). My website is hosted at 1mhosting, they are cheap and have really good service. Because you are just starting with your blog you don’t need a big hosting plan. I would recommend the following: 100mb webspace, 1-3 gb data, 1 MySQL database, PHP 4/5, POP-3 email and FTP access. I love to work with direct admin so that is a big plus for a hosting company, it’s easy to use and gives you all the control you need. I pay € 9 a year for my hosting and I have everything I need. My domain costs $ 6,99 a year (registered at mydomain.com).

It’s important that you use a hosting provider in the country you live in (or close to you) because then you have the best connection to the server. I had my hosting in the U.S. for some time but the upload speed was really bad.

Now you have a domain and hosting, next week more on how to set up your blog. For questions feel free to contact me.

Twitter Updates for 2007-06-11

// June 11th, 2007 // No Comments » // photolog

• Krijg safari 3 beta niet geinstalleerd op mijn Macbook. Doelvolume is niet in orde of zoiets. Iemand dezelfde problemen?

Twitter Updates for 2007-06-06

// June 6th, 2007 // No Comments » // photolog

• Onderweg naar een afspraak in tilburg met besttv benelux, het echte leven is weer begonnen!
• Lunchen bij yammie in tilburg. Daarna terug naar kantoor en mail bijwerken.
• Weer lekker achter mijn vertrouwde bureau